Matt Salisbury is a writer, designer and entrepreneur living in San Diego, CA.  He's currently a Partner and CMO at Yellow Line Media, a content marketing company. Matt's a devout Catholic and believes the social encyclicals make business sense.

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The Great Big Opportunity

By Stephen Flemings

Ultimately, the information age isn't about information.  It's about freedom.

There’s a tremendous opportunity right now to bring some dignity back to our places of work. That said, what I'm about to talk about is a pebble on a mountain of an idea, so take this as just a glimpse of something bigger.

There has been a lot of talk about the advent of the “information age.” For the first time since the industrial revolution, we have experienced a real disruptive change in business context. The age of communication is now, but if you pay too much attention to the technology, you'll miss what's really happening.

What's “really happening” is that we now have the chance to work like humans instead of machines.  Communication and information's advance is restoring subsidiarity to our brave new world.

The industrial revolution created economies of scale, but within a limited paradigm. We leveraged processes and technology to crank out 1,000,000 widgets every time the big red button was pushed. But what did that do to the work place? Industrialization established a paradigm that equated economies of scale with centralized management.

Now, however, a radical change to the old paradigm is being created. We are on the brink of losing centralized management as well as the centralized work space paradigm because technology has freed up communication and lessened risk. Your people in India are as easy to reach as your people in Texas – or at least they will be soon. Risk of independent decision makers is lower because there are more resources, people, and information available now than ever before. Read Fast Company's article on Generation Flux: goo.gl/N79mN. GM is restructuring their executive training to accommodate the shift from centralized decision making to small team decision making. 

Being in sales, I often wonder why I need to sit in a cramped Ikea desk and make calls from a phone with a cord. I could be on the beach making calls, or on a mountain. Is it more “human” to sit on a mountain than in a cubical? I think Chesterton and Lewis would agree that it is. To be clear, I'm not talking about how we are mobile now, and that we can work from home on Tuesday. I'm trying to illustrate that human dignity in the work place may now be better served by technology, and that there is an opportunity to change our ways of thinking to do what we now can to help foster this dignity. The reason I don't work on a mountain is because I haven't made the decision to do so – and I'll admit there has been help from my boss with this decision to date.

The development of communication can introduce more subsidiarity to business thought. Subsidiarity is the idea that decisions are better made where they have immediate effect. The idea is a key because it enables people to make decisions for themselves. Human Dignity demands more than becoming a cog in a wheel. Management style, structure, and systems change the way people think about themselves, as well as their work – see Section II, Part 6 of Laborem Exercens “Man as the Subject of Work”, by Pope John Paul the Great. Practically speaking, the rise of technology enables workers to work independently and take on greater responsibility than ever before.  Time tracking apps and online project management platforms allow employees to take control of their time; integrated computer systems give their handlers the chance to multiply their efforts while reducing time behind a desk.  Man can firmly grab the reins of his work.

Ultimately, the information age is not about the information. It’s about human dignity and happiness informing how, where, and why we work. I've scratched the surface here, more on this to come.

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Reader Comments (4)

Stephen,

While I agree the information age is a "big opportunity," it also poses some serious threats to the dignity of the human person and society at large.

Some possibilities:

1. Depersonalization due to less human contact. While there is an increase in connectedness, there is a decrease in personal conversation and true personal friendship.

2. Overwhelmed with too much meaningless information. People find themselves drowning hours of their time in technology and connectedness. Much ado about nothing.

3. Technology is changing the way our brains think and process information. Quickness, ease, and instant information are negatively impacting our critical thinking skills and our ability to interact with other people.

4. With more information and technology, it becomes more difficult for the human person to find and embrace silence and solitude. It becomes more difficult to hear the voice of the creator.

As with all created things, they are good, but if not careful, the opportunity can quickly turn to hurt, harm, and depersonalization.

May 8, 2012 | Unregistered CommenterMark Kalpakgian

I think this is a positive and forward thinking way of approaching applying technological advances in the service of the person. Granted, self-discipline is a necessary component of man mastering the machine, instead of becoming an extension of it. I would like to see this idea utilized reasonably by Catholic employers in the context of maternity leave for employees. For example, if an employer cannot provide a 6 week all inclusive maternity leave benefit for a woman having a baby, why not creatively use technology to empower those women employees whose jobs can be accomplished elsewhere besides the actual office, by giving two weeks paid leave and then four weeks part-time, allowing for connectedness, accountability, and project flow through cell phones, teleconferencing, email etc.; but also maximizing the option for recovery and bonding for the new family. If we value our human capital it seems wise to rethink those structures that are entrenched as a response to the dynamic of the dehumanizing aspects of the industrial age.

May 9, 2012 | Unregistered CommenterJo Flemings

First of all, Mark ("While I agree the information age is a "big opportunity," it also poses some serious threats to the dignity of the human person and society at large."), I couldn't agree more. I find myself challenged by everyone's need for "immediate access" to me on a daily basis. It robs my peace.

As an employer, and taking that position, while I wholeheartedly subscribe to Jo's position above, I know that there is a loss of synergy when employees are off working as "free radicals." That synergy is something that only happens when people spend time in groups.

Another thought that also struck me is the need to maintain communications security, control of intellectual property and confidentiality with a distributed workforce. Do you want some employee walking off with your client list? chatting about million-dollar deals in a chatbox, etc? These concerns certainly provide challenges to the distributed workforce. Hopefully technology can solve them without being too onerous.

May 10, 2012 | Unregistered Commenterd8aman

Thanks -- the points about technology's dangers are certainly well raised!

Jo -- we agree with you! That's a very interesting application of technology in the service of the human person. From Gaudium et Spes:

"The entire process of productive work, therefore, must be adapted to the needs of the person and to his way of life, above all to his domestic life, especially in respect to mothers of families, always with due regard for sex and age.(67)"

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